There is a refreshing and dynamic quality to the way USE* approach their work. It’s clear that USE* offer something positive, dynamic and new.

Chris Thomas, ISO 9000 Consultant and Quality Engineer

Breathing Fresh Air


Our Origins


USE* was originally founded as UK Service Evolution in January 2006. Restructuring, renaming and rebranding the company as the range of USE* business units began in March 2009.

USE* founder-directors and partners, Nick Cook and Jonathan Quaife, both came from a background working in small or medium-sized businesses delivering contract services to automotive OEMs. They were both familiar with a depressing syndrome: demotivated contract staff working remotely on OEM sites, ignored by their supplier-company and lacking inspiration and leadership.

When they founded USE*, Nick and Jonathan were determined to break the mould, confident that bucking the trend would get better results than USE* competitors could deliver.

Because our staff are never isolated and always managed and supported by our central team of operations managers and directors, as a wider team we can take the strategic view. Our key philosophy is always to deliver a solution rather than a schedule of services. By engaging fully with our customers we are able to deliver support that offers a true value and that meets and exceeds their expectations.

Our Achievements

USE* is a new and dynamic company. Our achievements in just three years highlight our desire to succeed in delivering managed services that meet and complement our customers’ needs. USE* has been at the forefront of such innovations as

  • campaigns reducing warranty costs by promoting design for roadside repair
  • the creation of methods facilitating the application of synthetic algorithms to derive labour times for service repairs from 3D CAD geometry rather than prototype vehicles
  • the creation and deployment of software for collating and publishing workshop manual and labour time data
  • the development and implementation rigorous design for service methods that have delivered millions of dollars of avoided warranty expenditure
  • the development of specialist engineering standards
  • strategic consulting relating to whole-life profitability as a critical element in product cycle planning
  • the development and implementation of published procedure graphics standards that reduce production costs, translation costs, and the number of illustrations needed to illustrate a service repair process


From its foundation as UK Service Evolution, the key objective of USE* has been to deliver a distinctive corporate culture, and a distinctive approach to business. And as a result, today, USE* is characterised by the outstanding quality of the services that we deliver, and by the outstanding quality of the people in our team who deliver them.










Case Studies

Code for Working

Code for Working

Honesty, care, and compassion—in business
USE* Calls the Samaritans

USE* Calls the Samaritans

Team support for Active Listening
A Voyage into Branding

A Voyage into Branding

How UKSE became USE*


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